Logo设计基础学习(Lynda出品)-视频教程

译文:避免陷阱、 提高你的设计过程、 回应苛刻的客户参与创造一个 logo 的创造性问题解决。在此过程中,冯 Glitschka 显示你如何照顾事实真相,像报价单和合同和关键的设计决定参与建设品牌标识包。学习定义您的客户端 ' s 期望项目开始与客户简报和情绪板前。找出一个伟大的标志的属性是什么,到哪里去找灵感,以及如何使用草图来推进你穿过的设计过程。然后冯转向商业方面,介绍了如何为您的设计对客户端和后续行动上都是正面和负面的反馈。最后,学习如何启动徽标和发展都会保持视觉风格的品牌不变的在将来的叙述。

原文:Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.

文件总数: 54
专辑分类:
高清   已学习的人: >15分钟 17人    >半小时 14人    >1小时 10人    >2小时 2人   

00_01_欢迎(00_01_welcome)

00_02_whatis

00_03_exercisefiles

01_01_客户端(01_01_client)

01_02_看法(01_02_perceptions)

01_03_母猪(01_03_sow)

01_04_审计(01_04_auditing)

01_05_引用(01_05_quoting)

01_06_术语(01_06_terms)

02_01_projectcsi

02_02_性能分析(02_02_profiling)

02_03_随访(02_03_followup)

02_04_名优产品(02_04_brandname)

02_05_moodboards

02_06_slowboil

03_01_探索性(03_01_exploratory)

03_02_受胎(03_02_concepting)

03_03_领料(03_03_picking)

03_04_思维能力(03_04_ideation)

03_05_隔离(03_05_isolating)

03_06_挑战(03_06_challenge)

03_07_解决方案(03_07_solution)

04_01_过程(04_01_process)

04_02_精炼(04_02_refining)

04_03_手艺(04_03_craftsmanship)

04_04_属性(04_04_attributes)

04_05_身份(04_05_identity)

04_06_标识颜色(04_06_identityColor)

04_07_标识形状(04_07_identityShape)

04_08_fresheyes

05_01_俯仰(05_01_pitching)

05_02_finalcomps

05_03_介绍(05_03_presenting)

05_04_共享(05_04_sharing)

05_05_理由(05_05_rationales)

06_01_反馈(06_01_feedback)

06_02_弗兰肯斯坦 》(06_02_frankenstein)

06_03_拒绝(06_03_rejects)

06_04_击球(06_04_batting)

06_05_劝说(06_05_persuasion)

06_06_changecourse

06_07_失配(06_07_misfit)

07_01_visualidentity

07_02_样式指南(07_02_styleguides)

07_03_叙事(07_03_narrative)

07_04_管理(07_04_managing)

08_01_鼓舞人心的(08_01_inspiring)

08_02_lukebott

08_03_paulhowalt

08_04_calrosfernandez

08_05_timframe

08_06_乔 Bosack(08_06_JoeBosack)

08_07_艺术圣殿(08_07_ArtChantry)

09_01_下一步步骤(09_01_nextstep)