Illustrator CS6一对一系列大师篇(Lynda出品)

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译文: 避免陷阱、 提高你的设计过程、 回应苛刻的客户参与创造一个 logo 的创造性问题解决。在此过程中,冯 Glitschka 显示你如何照顾事实真相,像报价单和合同和关键的设计决定参与建设品牌标识包。学习定义您的客户端 ' s 期望项目开始与客户简报和情绪板前。找出一个伟大的标志的属性是什么,到哪里去找灵感,以及如何使用草图来推进你穿过的设计过程。然后冯转向商业方面,介绍了如何为您的设计对客户端和后续行动上都是正面和负面的反馈。最后,学习如何启动徽标和发展都会保持视觉风格的品牌不变的在将来的叙述。 原文: Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.

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